Showing posts with label Mascara. Show all posts
Showing posts with label Mascara. Show all posts

Vibrating Mascara


Purses everywhere will soon be abuzz with vibrating mascaras. Estee Lauder announced lash-builder mascara. Shortly thereafter, Lancome announced the upcoming launch of its competing product. The race is on to introduce the first genre of vibrating mascaras to the masses. In July, Estee Lauder will launch TurboLash All Effects Motion Mascara ($30) the vibration of this battery-operated brush promises to separate lashes to avoid clumping.

Lancôme's version, Oscillation, is due out in stores this fall. The battery-powered brush vibrates 7,000 times per minute, claiming to provide 360-degree coverage around each lash. Lancôme is still working out an exact launch date and a price. It is available in two washable shades very black and blackest black and one waterproof shade very black. This mascara carries with it a battery life lasting for a minimum of 130 applications, or over four months.

Eyelashes Longer without Mascara


It’s uncanny how much attractiveness relies on the beauty of the eyes and the length of eyelashes! And the one and only answer to the prayer so far was mascara, or any of its modern versions.
Since the rise of the ancient Egyptian culture, it has been impossible to imagine women’s beauty regime sans mascara. Modern versions include those coloring eyelash tips and some that contain artificially lengthening fibers.

But that’s what we need science for – to offer us new ways in replacement of the ancient ones, and make them more natural and easier to employ. And scientists didn’t let us down on this.

The Daily Telegraph informs us that French scientists from L’Oreal’s research laboratories claim to have developed a gel that promises you eyelashes that will be thicker and longer through prolonging their lifetime.

Generally our head hair keeps growing for the period of three years, while with the eyelashes the lifetime is limited to three months after which they fall out. Of course that gives them only so much length they can grow to. The scientific team decided to try and make them grow longer naturally by giving them a longer lifetime.

And soon they discovered that the gel increases the number of eyelashes as well as their length!

Let’s get the view of L’Oreal’s lead researcher Patricia Pineau on that:

“Modern mascaras create the illusion of longer eyelashes. When women take their make-up off, their lashes are still the same length. Eyelashes are similar to other hair in many ways but they’ve two key differences that we can exploit.

“The first is the speed of growth which is much faster in eyelashes while the second is the amount of hair growing at any one time. In head hair, 70 to 80 per cent of the hairs are growing at any one time while in eyelashes only about 15 per cent are growing.”

Knowing that, Ms Pineau was sure that prolonging the duration of the growing phase will make the eyelashes grow longer. Also it postponed the resting phase, and the lashes that were to fall out some time ago but are still there definitely make your eyelids look bushier.

The gel the Paris researchers developed is a combination of citric acid, another acid called arginine, and some exotic stuff extracted from a Mexican plant that goes by the name of Centella asiatica. These ingredients showed the best effects during the experiments.

The new gel is to be applied to the eyelid fringes before bedtime for the period of three months. The preliminary clinical trials conducted on 32 women resulted in their eyelashes showing a 20-per-cent average increase with this figure coming up to 30 per cent in some cases, both length and density considered.

It’s small wonder that Ms Pineau sounded pleased!

“Even we were surprised by the difference,” she said, adding that most of the women participating in the experiments asked to keep using the serum.

Mascara DiorShow Extase


This new member of the DiorShow line has many outstanding features, for example unique and perfect formula. This product’s greatest achievement is probably the multi-layered brush. The design of this brush is already widely compared to the famous multi-layered dress from Dior. DiorShow Extase promises volume, length, and care.
Not only is the shape unique but the material used to make it as well. Dior used the exclusive Duo fibers. A brush like this can effectively accent eyes, lengthen eyelashes, and add volume.

Lash Vibrating Mascara


This is, perhaps, one of the earliest vibrating products selling at affordable price. Maybelline New York presents to our attention Pulse Perfection by Define-A-Lash Vibrating Mascara.

The vibrating brush makes 7000 vibrations per minute. This way it can perfectly cover the lashes from any angle. As a result, we get maximum lash volume, curl, and length.

Maybelline Vibrating Mascara

The device operates from regular batteries as energy supply, and each battery lasts for 130 days. The formula is waterproof and contact lens safe.

Estee Lauder Sumptuous Color Bold Volume Mascara


Estee Lauder presents a very luxurious volumizing and curling mascara called Sumptuous. The brand offers several exciting colors.

And below you’ll find a few useful tips from Estee Lauder makeup artists on how to choose the color which will perfectly match your eyes:

  • Use Amethyst and Garnet colors if you have green or light-brown eyes.
  • Pick Amber color if you have brown eyes.
  • Emerald will perfectly highlight blue eyes.
  • Sapphire will match perfectly any eye color; this color will make your image brighter and more noticeable.

Estee Lauder Volume Sumptuous

Mascara Yves Saint Laurent Singulier


New mascara Singulier by Yves Saint Laurent can make wonders: charming curl, bold length, dramatic look. The latest YSL innovations have cumulated in this mascara. Firsts, it is a unique brush shaped in an elliptic way, with the multi-dimensional bristles. Second, it is a caring formula that reinforces the lashes.

Singulier by Yves Saint Laurent will be available as early as in October. The mascara comes in four rich colors: deep black, deep brown, deep green and deep purple.

Singulier Colors

The brush has multi-dimensional bristles to ensure perfect coating of every lash from root to tip. The brush coats so close to the roots that it resembles an eyeliner effect to make your look more dramatic. In addition, the new brush perfectly separates the lashes and gives them a curl.

The mascara formula contains special micro-spheres that volumize and thicken your lashes. Pro-vitamin B5 protects and reinforces the lashes’ structure. It uses nylon micro-fibres for extension, and a special wax creates a lasting curl.

Givenchy Phenomen’ Eyes Mascara


This mascara still features innovative spherical wand and caring formula. New fall version of the mascara called Effet Extension now comes in more colors available as limited editions. If you are a fan of colored mascara, this is what you are looking for.

Those who have already used the new product from Givenchy say the spiky ball brush really allows for precise application. The mascara’s formula is also appealing to those who look for fine quality and caring textures.

Besides intense №1 Extension Black, three more colors are going to surprise you on the upside:

  • №6 Extension Plum, limited edition
  • №3 Extension Blue
  • №7 Extension Khaki, also limited edition
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