Rihanna To Launch Her Women's Fragrance

Parlux Fragrances Inc. is about to unveil its long-awaited first women’s fragrance by Rihanna.

The stylelicious diva, Rihanna is about to unveil her long-awaited women’s fragrance called Reb’| Fleur, which is a nickname that Rihanna’s grandmother used to call her.

The fragrance is being launched by Parlux Fragrances Inc. Parlux chief exzecutive officer Fred Purches hopes Rihanna will provide a third pillar of strength to his business, along with Paris Hilton and Jessica Simpson. “We need a third,” he said.

The fragrance, which will launch on January 25, is developed by Caroline Sabas and Marypierre Julien of Givaudan, and its structure has red berries, purple plum and peach. At the heart are Hawaiian hibiscus flower, violet, tuberose and coconut water. The base is formed by vanilla, patchouli, amber and musk.

The singer is said to have wanted a scent that reflected her roots in Barbados and life in New York and Los Angeles — “like high heels with a short, flirty dress,” she reportedly described it.

As for price points, a 1.7-oz. eau de parfum will retail for a suggested $49, the 3.4-oz. size will be priced $59 and a 6.7-oz. body lotion will be $30.

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