Prada has a sweet treat for its consumers in the form of fragrance, yes Prada’s latest ‘Prada Candy’.
According to Miuccia Prada, “This scent is more feminine and more excessive than past launches. It has an explosion of joie de vivre that is quite unique for us, and uses a lot more color, including an outer packaging with a drawing.”
Prada Candy, which reflects the modernist, creative and colorful sides of Prada, is a playful cocktail of musk notes and caramel.
The feminine juice, created by Givaudan’s Daniela Andrier, is bottled up inside a whimsical bottle with shocking pink saffiano accents and gold letters with a spray-through black and gold cap. The outer box features a line drawing of a blonde girl on a fuchsia background and was created by illustrator François Berthoud.
Prada Candy, which will launch in September, is all about making you feel ultimately feminine, playful and sweet.
