Louis Vuitton to Launch a Fragrance

Louis Vuitton to Launch a Frag

Women’s Wear Daily reveals that Louis Vuitton plans to create a fragrance starting from January 2012; it will be the first attempt on the part of the famous French luxury house to enter the perfume market.
The creating power behind the Vuitton fragrance will be Jacques Cavallier-Belletrud, a perfumer in the third-generation, renowned for working on such smells as Jean Paul Gaultier Classic, Stella McCartney’s Stella, Dior Addict, and many other memorable names.
Cavallier-Belletrud is reputed to have a liking for natural and raw ingredients, and Louis Vuitton is busy investigating the possibilities of rare French flowers that are difficult to come by.