Wong Kar-Wai |
The brand launches a collection of decorative makeup, created in collaboration with the director Wong Kar-Vai, who has produced a promotional video for the campaign. Kar-Wai is a legend of Asian cinema, as well as a recognized master of color.
The key features of this collection are femininity, elegance, sensuality, which are embodied in the color scheme of Shu Uemura products. The collection includes bright colors and shiny textures that accentuate winter images which are traditionally poor in terms of succulent shades.
The collection includes two shadow palettes (six colors each), an eye gitter, false eyelashes, a mascara, a nail polish with sparkles, a powder with the gloss effect, a lipstick, and a set of brushes and makeup applicators.